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Книги, пособия
6 reasons to manage and archive your social media
Social media's use in healthcare is without a doubt growing. But as organizations learn how to leverage these tools, a recent whitepaper by Osterman Research makes clear organizations also need have plans in place to both manage and archive their social media use.
The report describes six reasons organizations should consider managing and archiving their social media.

1.Its use is growing, along with the use of enterprise social media. Recently published statistics show an ever-growing use of sites such as Facebook, LinkedIn, Twitter, Tumblr, and more. In fact, Pinterest, the newest platform, had nearly five million unique US visitors in November 2011, according to the report, and roughly 20 million users in March 2012. In addition, 19 percent of organizations surveyed are using an enterprise-grade social media platform, although, this is significantly less than the number of those using consumer-focused tools. "Despite the comparatively low use of enterprise-grade social media platforms at present [there will be] significant growth is the market for these tools," read the report. This is due to decision makers recognizing the value of social media for collaboration, knowledge sharing, skills discovery, and more, as well as decision makers recognizing the significant level of threats they face fr om the unregulated use of non-enterprise tools in a workplace context.

2.Recent trends have more discovering its business benefits. When managed properly, the report shows social media can create a sense of community and affirmation for employees, business partners and others within the organization. "It can provide a means of information sharing and gathering that is simply not possible with other corporate tools," the study read. "Moreover, if organizations can create the appropriate environment within their organization, viewing it as an integral component of their larger corporate culture, they can speed decision-making and improve the quality of corporate decisions." With the proper use of social media, organizations can also leverage their employees to serve as "an amplification channel" for message the company is looking to promote on a wide scale, according to the report.
[See also: Social media insights from a digital strategist.]

3.There is a lack of social media policies across organizations. The vast majority of organizations don't have detailed and thorough social media policies in place, the report said. For example, when surveyed, organizations told how Facebook, Twitter, LinkedIn, and blogging ranked last in developed policies, behind the Web, email, and personal smartphones. "Moreover, even wh ere policies exist, many organizations do not enforce compliance rules in a methodical and meaningful way," it read. For instance, in 2012, the survey found just 13 to 20 percent of organizations monitored posts to Facebook, Twitter, and LinkedIn, while enforcing corporate compliance rules. "Further, 76 percent to 83 percent of organizations either ask individuals to comply with corporate policies focused on Facebook, Twitter, and LinkedIn, but do not screen for content, or they do nothing."
4. There is a high potential for malware infiltration. Among the chief threats organizations face from unmanaged use of social media is the potential for malware. According to the report, malware has infiltrated 24 percent of organizations through Facebook, and 7 percent of organizations through Twitter and LinkedIn. "More troubling, however, is the fact that a large proportion of organizations are simply not sure whether or not malware has entered through these tools," the report read. It advised that although traditional anti-virus and anti-malware tools can be somewhat effective, a zero-hour threat detection and remediation capability is necessary to block malware that can enter through social media, including malware that can enter through mobile devices.

5. Recent legal cases confirm the need to archive social media activity. Organizations' failure to archive their social media content is a "serious problem," read the report, despite the growing number of regulations, court decisions, and other guidance that strongly suggests that social media content be archived. Various regulatory requirements have been developed, along with many legal cases highlighting the growing importance of retaining social media content. In fact, according to the report, a separate study found 674 federal and state court decisions involved social media evidence, for a 22-month period ending November 1, 2011.

6. There is a strong potential misuse of social media by employees. The report showcased many examples of employees misusing various social media outlets. "A hospital employee in Hawaii with access to patients' medical records illegally accessed another person's records and posted on Myspace that the individual had HIV," it read. To combat this? The report outlined a series of steps to effectively manage social media. To start, an organization should determine benefits and how to best manage risks: "[It] should determine if it can obtain competitive advantage through the use of social media … instead of making a knee-jerk decision not to use these tools because of security or other risks they may pose." Next, organizations should develop, enforce, and update social media policies; manage their social media appropriately; consider using analytics to understand their market and consider deploying enterprise social media, according to the report.

Jan Sugar-Webb
Opportunities in Physician Careers
Published: 2005-03-31 | ISBN: 0071438483 | 160 pages

Your passport to a successful and rewarding career
Are you looking for the latest information to open the door to the career of your dreams? The nation's largest career books series, McGraw-Hill’s Opportunities in . . . series gives you the inside scoop on more than 100 professions as well as on all the essential aspects of your potential career, no matter how specialized the field. From the latest training requirements to current salary statistics to the lowdown on life on the job, each book is packed with comprehensive, up-to-date information to help you confidently pursue the profession that's right for you!
In this revised edition of Opportunities in Physician Careers, you'll find:
Valuable information on preparing for medical school and information about the application process
An up-close look at residency training, including program locations, hours worked, income, and specializations
Interviews with working physicians for realistic descriptions of working conditions
Earning potential in family practice, internal medicine, surgery, and more
Information on medical specialties such as anesthesiology, nuclear medicine, immunology, psychiatry, and radiology
Discussions on important issues of the day, including patients’ rights and alternative medicine
Perfect for anyone from high-school students to career changers, this comprehensive, no-nonsense guide takes the stress out of launching a career that’s both satisfying and financially rewarding. Here you'll find ample expert advice to make an informed, intelligent choice about your career--and your future.

Barry R. Chiswick
High-Skilled Immigration in a Global Labor Market
Published: 2011-02-16 | ISBN: 0844743852 | 364 pages

Recent U.S. immigration reform proposals have focused almost exclusively on regulating the population of low-skilled foreign workers. High-Skilled Immigration in a Global Labor Market contends that policymakers should focus more on attracting immigrants with exclusive skill sets-professional, technical, and managerial (PTM) workers. PTM workers positively impact the economy by expanding production capability, increasing the growth rate of total factor productivity, and enhancing international competitiveness. Barry R. Chiswick and his coauthors examine the policies established by other OECD countries (such as Australia, Canada, and New Zealand) to attract foreign PTM workers and explore how U.S. immigration policy could be altered to maximize the economic benefits of high-skilled immigration.

Mark J. Eisenberg
The Physician Scientist's Career Guide
Published: 2010-10-26 | ISBN: 1603279075 | 296 pages

The Physician Scientist’s Career Guide provides a complete guide to having a successful career as a Physician Scientist. Filled with first-hand experiences and practical advice, it guides readers through each step of this career path, from choosing a degree and training program, to navigating the tenure track, and through the intricacies of applying for and obtaining funding. The volume is unique in that it provides an overview of this entire career path, allowing readers to envision and prepare for their futures. The Physician Scientist’s Career Guide fulfills a unique and crucial need and is an invaluable guide for medical students, fellows and newly appointed faculty members interested in a career in research.

Career Opportunities in Health Care
Ferguson Publishing Company | 2007-10-30 | ISBN: 0816068283 | 291 pages

 Among today's fastest-growing and most exciting career areas is health care, and the good news is that one doesn't need to be a doctor to enter the field. Thousands of people already work in this industry, and employment opportunities are expected to grow faster than most businesses in the near future. Health care jobs demand people with talents and skills of all types, and offer numerous possibilities to those interested in joining this rewarding field."Career Opportunities in Health Care, Third Edition" profiles more than 80 specific jobs - seven new to this edition - in 18 key branches of this field, including medicine, dentistry, nursing, administration, clinical laboratory services, therapy, geriatrics, pharmaceuticals, radiology, education, and speech and hearing. Each profile has been updated to reflect the latest trends in training, job duties, salaries, advancement prospects, and more. The glossary and extensive appendixes listing schools, associations, organizations, publications, and periodicals have also been completely updated.New and updated career profiles include: Art therapist, Dean of medical school, Dentist, Dietician, Director of hospital public relations, Director of volunteer services, EKG technician, Emergency medical technician, Health education teacher, Medical illustrator, Medical Web site marketing director, Nurse practitioner, Nursing school instructor, Oncologist, Personal trainer, Phlebotomist, Plastic surgeon, and many more.

Field Guide to Finding a New Career in Health Care (Field Guides to Finding a New Career)
Ferguson Publishing Company | 2009-03 | ISBN: 0816076006 | 170 pages

 This work offers helpful advice for breaking into this rewarding field. Health care is one of the fastest-growing career areas with many available employment opportunities. Ideal for those in search of a new career, "Health Care" introduces readers to many of the jobs in this rewarding industry and helps them reach their career goals with useful tips and advice from professionals in the field. A list of further information and trade organizations is also included, as well as a section helping readers to identify important skills or qualities needed to succeed in the health care field. Careers profiled include: dental hygienist; nurse; occupational therapist; optician; pharmaceutical sales representative; pharmacist; physical therapist; and, physician assistant.

Jenny Firth-Cozens, "How to Survive in Medicine: Personally and Professionally"
English | ISBN: 1405192712 | 2010 | 136 pages

 Medicine is a career that most people consider to be enviable. Whatever one's criteria for a good job, being a doctor ticks a lot of boxes: doctors are needed, respected, well remunerated and can make a difference between life and death Increasingly, doctors are experiencing stress, depression and anxiety, fuelled by the increasing demands of the health services, and the lack of resources to support them.

Focussing on the causes, symptoms and management of psychological problems experienced by doctors at all stages in their careers, this book considers the difficulties and stressors of medicine as a career, linking to studies that look at what interventions are successful in the workplace and offering various solutions.

A study based over 20 years of doctors' stress factors
Case histories to bring the subject to life
Guidance on choosing a specialty, dealing with difficult people, stress and demands 37

A valuable resource both for trainers and doctors alike.

Advice to the Young Physician: On the Art of Medicine
Springer | 2009 | ISBN: 1441910336 | 145 pages

Advice to the Young Physician introduces the origins of important teachings that form the basis of medicine as it has been taught by some of history's greatest educators in medicine. Advice to the Young Physician reveals how to make the transition from technician to healer.

David O. Willis, "Business Basics for Dentists"
ISBN: 1118266064 | 2013 | 432 pages

 Dr. David Willis combines his experience as a practicing dentist, educator, MBA, and certified financial planner in this breakthrough text about managing a dental business. Rather than a checklist of steps for success, Business Basics for Dentists describes business, economic, marketing, and management principles and explains how to apply them to the dental practice. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. He provides the essential elements of a business course--management principles, economics, business finance, and financial analysis--without bogged down in too much detail. These are then related specifically to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing the practice. All aspects of practice transition are approached: career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. Last, Willis included personal financial planning to ensure that the dentist is also planning for his own finances and retirement beyond the bounds of the practice.

Chris Smith, Darryl Meeking, "How to Succeed at the Medical Interview, 2 edition"
2013 | ISBN-10: 111839383X | 140 pages

 How to Succeed at the Medical Interview provides candidates with a competitive edge. It reduces the likelihood of unexpected questions or situations and helps improve confidence before and during the medical interview.

This new second edition includes updated content on changes to the structure of healthcare and how this affects both the application and interview process. It details the types of questions that will be asked at medical interviews and also provides improved guidance for overseas doctors and healthcare professionals and for those seeking to practice abroad.

How to Succeed at the Medical Interview is the ideal guide for Foundation Programme trainees, Specialist Registrars and General Practitioner trainees. It is also valuable for healthcare professionals facing competitive medical interviews at any stage of their career.

Ilene R. Brenner, "How to Survive a Medical Malpractice Lawsuit: The Physician's Roadmap for Success"
2010 | ISBN: 1444331302 | 176 pages

 Everyone seeks to avoid getting into a lawsuit, but what do you do if this does happen?

Getting sued for medical malpractice is one of the most traumatic events of a physician's career.

This text will guide doctors and physicians through the process from the moment they receive a summons until the after-trial appeal process.
Containing valuable information that physicians need to know to prevent making critical mistakes that can hurt their case
With strategies explained to maximize their chances of a defendant's verdict.
Including vital information on how to change your attorney, act at the deposition and dress for court,

Navigating through what is a mysterious and terrifying process in non-legalese language that is easy to understand including what makes patients angry, strategies for coping, sample questions and tips on answering them to what happens in court and how to continue if there is a bad outcome.

The Complete Business Guide for a Successful Medical Practice
Springer | Hospital Administration, Cardiology, Surgery | 2015 | ISBN-10: 3319110942| 277 pages

This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or institutional\government practice) as well as understand the basics of contracting, restrictive covenants, and how to navigate the road to partnership. Additional topics covered include, monthly balance sheets, productivity, overhead costs and profits, trend analysis and benchmarking. Finally, the book provides advice on advisors that doctors will need to help with the business of their professional and personal lives. These include accountants, bankers, lawyers, insurance agents, and other financial advisors.

The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice

Direct Pay: A Simpler Way to Practice Medicine by Divya Srinivasan Sridhar
English | 2015 | ISBN: 1498701329 | 292 pages

This books reviews direct pay business models, clarifies what it is, how practices view and have been able to create business models using different fee structures including: fee for care; fee for extra service or fee for non-covered services, and fee for service hybrid models. The author includes interviews with physicians and case studies, a perspective on why and how the subject originated, how and why became important in a challenging health reform environment and suggests trends for the future. The book examines the possibilities of direct pay for improving the practice of medicine through greater efficiency and effectiveness.
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